QTQuality in Tourism has joined the European Holiday Home Association (EHHA) as an affiliate member.

Quality in Tourism is an independent accreditation service, offering grading, mystery shopping and specialist advice in the hospitality industry. A wholly owned brand of M Assessment Services, a boutique limited company, operating a spectrum of contracts in various industries primarily associated with assessment, accreditation and data management. Industry’s experts in hospitality, tourism and in customer service and surety works at the company. The company is a part of M Group Services owned by PAI partners, a private equity investor in businesses across Europe.

The company’s experienced team have worked in various tourism and hospitality roles, giving them a true empathy and understanding of the issues within the industry. Its assessor team rates property without prescriptive standards, recognising quality and its appeal to customers and markets, without insisting on outdated physical measures irrelevant to customers. The company’s entry level scheme gives assurances to customers, appropriately named Safe Clean & Legal™. The company offers special accolades/marques to help promote properties to customers looking for particular offerings.

The company is convinced that its experience, expertise and insight into the industry allows it to respond to current trends and assist operators to deliver what the customer actually wants.

Carlos Villaro Lassen, Secretary General of the EHHA, said: “We are happy to have Quality in Tourism among EHHA members. I am sure that the company will provide us with a valuable input and we are looking forward to working together.”

EHHA was founded in 2013 by some of the biggest holiday rental industry players in Europe. Its membership consists of managers’ associations, trade associations and national and international companies operating in Europe.