Approximately one in four European travellers has stayed in a rented holiday home over the past year. But the holiday home sector is fragmented which gives all the political voice to other parts of the tourism sector. To secure a balanced discussion in the tourism debate, the big holiday home rental companies in Europe have founded a new association called “European Holiday Home Association (EHHA)”.
Most tourists want to have a vacation in a place near the sea or in the city centre but there is not enough capacity if existing houses and apartments are not used. Today the European rental market of holiday homes represents more than 20 million beds for rent and 20 billion euros a year in revenue and is still growing according to a PhoCusWright study. 42 million European adults have stayed in a rented holiday home the past two years.
“We have two problems in the holiday home sector. First, the Holiday home sector doesn´t have a strong voice in the tourism debate, which is wrong because many parts of Europe have more holiday home beds than any other kind of accommodation type. Second, the holiday home sector is extremely fragmented and immature with a myriad of small players that doesn’t speak together,” says Carlos Villaro Lassen, who was appointed general secretary of the new association, EHHA.
The founding holiday home rental companies are the biggest players in some of the European countries including Interhome, Novasol, Hoseasons and DanCenter and represent more than 100.000 private homes for rent in more than 30 European countries. All European companies and national associations are invited to join the association.
For further information contact:
Carlos Villaro Lassen,
Secretary General
+45 3110 1090
info@ehha.eu