The Complex Booking Process of STRs

The STR industry is a dynamic industry catering to both leisure and business travelers.

The STR ecosystem goes far beyond the major and well known STR platforms. It includes a wide variety of STR players of different sizes and shapes, along with variety of booking channels such as direct booking, via intermediaries and meta-search platforms.

Intermediaries like online STR platforms, acting as disclosed agents (a disclosed agent is an agent who acts in the name, and on behalf of, accommodation supplier and discloses this fact to the end customer), play a crucial role in the booking process. However, the booking process is way more complex than it seems due to the involvement of numerous players beyond the STR platforms, acting as disclosed agents.

Here are some of the potential STR booking pathways, though this list is not exhaustive:

The Basic STR Booking Pathway

  1. The most straightforward booking process in the STR industry follows this simple route: Traveler → Online STR Platform → Individual Host. This linear pathway involves a traveler selecting their accommodation through an online STR platform, which connects them directly to an individual host.
  2. Direct STR bookings can be considered part of the basic pathway since they fundamentally link a traveler directly with an individual host:
    • Traveler → Social Media Platforms → Individual Host: In the ever-evolving landscape of STRs, social media platforms have emerged as a powerful channel for connecting travelers directly with individual hosts. Travelers often start their search for accommodations by exploring social media platforms such as Instagram, Facebook, or Pinterest. These platforms offer a visual and interactive way to discover potential stays, as hosts frequently showcase their properties through engaging photos, videos, and stories. Once travelers decide on a property, they can often arrange bookings directly through social media. Some hosts may link to external booking sites, while others might handle reservations and payments through direct messaging.
    • Traveler → Listings Only Online Platforms → Individual Host: In the multifaceted world of STRs, listings only online platforms serve as conduits between travelers and hosts. These platforms differ from full-service Online STR Platforms by focusing solely on showcasing available properties without facilitating the booking process directly. Once terms are agreed upon, the host and traveler coordinate the booking and payment process independently, often using external payment systems or direct transfers.
    • Traveler → Website of STR Provider (or Trade Association) → Individual Host: One of the unique pathways that travelers can utilize to book accommodations is directly through the website of a STR provider or a trade association. Websites of STR providers or trade associations often serve as a direct link between travelers and hosts. These platforms are typically managed by organizations that represent a network of individual hosts or small-scale property managers. By using these websites, travelers can access a curated selection of properties that are often verified and meet specific quality standards set by the provider or association. Trade associations, in particular, focus on building a sense of community and trust among their members. After finalizing the details, the booking is completed through the website’s payment system, outsourced payment system or directly with the host.

Traveler → Home Swapping Online Platforms → Individual Host: Home swapping platforms allow travelers to exchange their homes with other individuals, providing an opportunity for a cost-effective travel experience. Travelers interested in home swapping begin by registering on a dedicated home swapping platform. These platforms are designed to facilitate the exchange of homes between individuals seeking mutually beneficial arrangements. Once registered, travelers can browse through available listings that match their desired travel criteria. After identifying a potential swap, travelers initiate communication with the prospective host. On the agreed dates, travelers exchange homes, allowing each to enjoy a stay in a new location without the traditional costs associated with accommodation.

The Complex STR Booking Pathway

  • Traveler → Online STR Platforms (Disclosed Agents)→Local Property Managers (Undisclosed Agents)→Local Property Managers (Disclosed Agents)→Individual Host:
    The complex STR booking process begins with the traveler utilizing online STR platforms, acting as disclosed agents, to search for accommodations with user-friendly interfaces and comprehensive filters. Once a property is chosen, the booking process transitions to local property managers, who initially function as undisclosed agents. These managers handle logistical tasks such as reservations and maintenance without the traveler’s direct awareness. In some cases, these managers may collaborate with local property managers, disclosed agents, who directly interact with travelers for tasks like check-ins and customer support, ensuring transparency and a seamless experience. Finally, the local property managers, disclosed agents, work closely with the individual host to finalize the booking details.
  • Traveler → Online STR Platforms (Disclosed Agents)→Local Property Managers (Disclosed Agents)→Individual Host:
    The complex STR booking process begins with travelers using online STR platforms that serve as intermediaries and disclosed agents. After selecting a property, the booking shifts to local property managers, who also act as disclosed agents. These managers take care of logistical tasks like reservations and maintenance while keeping direct communication with the traveler. They ensure transparency and provide customer support, smoothing the booking process. Finally, they work with the individual host to finalize details, ensuring everyone is prepared for the guest’s arrival.
  • Traveler → Online STR Platforms (Disclosed Agents)→Local Property Managers (Undisclosed Agents)→Individual Host:
    In the complex STR booking process, the traveler begins by using online STR platforms that act as disclosed agents to search for accommodations. Once a property is selected, the booking process transitions to local property manager, who initially operate as undisclosed agents. These managers handle logistical tasks such as reservations and maintenance without the traveler’s direct awareness. The final step involves the individual host, with whom the local property manager coordinate to finalize all booking details, ensuring a smooth and seamless experience for the traveler.
  • Traveler → Online STR Platforms (Disclosed Agents)→Other Sources (Boarding Schools, Timeshare, Hostels, Co-ownership):
    In this multifaceted booking pathway, a traveler begins their accommodation search on online STR platforms that act as disclosed agents, offering a wide array of properties. After selecting a property, the booking navigates through various alternative sources such as boarding schools, timeshares, hostels, or co-ownership arrangements. These sources provide additional layers of complexity as they often involve unique contractual agreements, shared usage rights, or specific terms of stay that differ from traditional STR bookings. The traveler may engage in direct communication with representatives from these institutions to finalize booking details, ensuring all parties are clear on the terms and conditions of the stay. This pathway highlights the adaptability of the STR ecosystem in accommodating diverse traveler needs through non-traditional lodging options.

The booking process within the STR industry is intricate, involving a myriad of participants beyond the online STR platforms. Each player, from direct booking channels to various intermediaries, contributes to the complexity by offering unique services. As a result, travelers and STR accommodation suppliers navigate a multi-layered system of bookings, which requires coordination among several entities to ensure seamless operations. This complexity highlights the importance of understanding the diverse roles of STR players and their interactions within the STR ecosystem.


Overview of STR Players in the Ecosystem

In the following sections, we will outline and describe the various players within the STR ecosystem. These players contribute to the industry’s dynamic and intricate landscape, each playing a vital role in ensuring seamless operations and enriching the guest experience.

DIRECT BOOKING:

Direct booking in the STR industry allows travelers to connect directly with STR accommodation providers, bypassing intermediaries.

Social Media Platforms

Social media platforms have emerged as powerful channels for advertising and booking STRs. These platforms offer a visual and interactive way to discover potential stays, as hosts frequently showcase their properties through engaging photos, videos, and stories. Once travelers decide on a property, they can often arrange bookings directly through social media. Some hosts may link to external booking sites, while others might handle reservations and payments through direct messaging.

Social media platforms also offer sophisticated advertising tools that allow hosts to target specific demographics, such as age, location, interests, and travel preferences. This precision targeting helps ensure that marketing efforts reach the most relevant audience.

Social media influencers can significantly influence bookings. Through their extensive reach and content, they can create exposure that resonates with their followers. Their ability to target specific demographics further amplifies their impact, making social media a powerful tool for driving STR bookings.

Listings Only Online Platforms

Listings only online platforms play a unique role within the STR ecosystem. Unlike full-service STR platforms, these platforms primarily focus on showcasing the availability of properties without getting involved in the actual booking process. This approach allows travelers to discover a wide array of potential accommodations, while the negotiation and booking details are handled directly between the traveler and the host. The financial transaction typically occurs outside the platform, with travelers and hosts using external systems for payment processing, such as bank transfers or third-party payment services.

Direct Booking Website (or of Trade Association)

Direct Booking Websites of STR providers or trade associations often serve as a direct link between travelers and hosts. These platforms are typically managed by organizations that represent a network of individual hosts or small-scale property managers. By using these direct booking websites, travelers can access a curated selection of properties that are often verified and can meet specific quality standards set by the provider or association. Trade associations, in particular, focus on building a sense of community and trust among their members. After finalizing the details, the booking is completed through the website’s payment system, outsourced payment system or directly with the host.

Home Swapping Online Platforms

Home swapping platforms offer a unique and cost-effective way for travelers to explore new destinations by exchanging homes with other individuals. Typically, participants register on a dedicated platform where they can browse listings, communicate with potential swap partners, and arrange exchanges that suit their travel plans.

Overview of STR Players in the Ecosystem

In the following sections, we will outline and describe the various players within the STR ecosystem. These players contribute to the industry’s dynamic and intricate landscape, each playing a vital role in ensuring seamless operations and enriching the guest experience.

DIRECT BOOKING:

Direct booking in the STR industry allows travelers to connect directly with STR accommodation providers, bypassing intermediaries.

Social Media Platforms

Social media platforms have emerged as powerful channels for advertising and booking STRs. These platforms offer a visual  and interactive way to discover potential stays, as hosts frequently showcase their properties through engaging photos, videos, and stories. Once travelers decide on a property, they can often arrange bookings directly through social media. Some hosts may link to external booking sites, while others might handle reservations and payments through direct messaging.

Social media platforms also offer sophisticated advertising tools that allow hosts to target specific demographics, such as age, location, interests, and travel preferences. This precision targeting helps ensure that marketing efforts reach the most relevant audience.

Some of the popular social media platforms for STR advertising and booking are the following:

  • Instagram: Known for its emphasis on visual content, Instagram is a favorite platform for STR hosts. Through features like Instagram Stories and Reels, hosts can create engaging and dynamic content that showcases their properties.
  • Facebook: With its vast user base and targeted advertising options, Facebook remains a powerful tool for STR promotion and direct booking. Hosts can create dedicated pages for their properties, share updates, and run targeted ad campaigns.
  • Pinterest: Pinterest acts as a visual discovery tool, where users search for travel inspiration. Hosts can create boards showcasing their properties and surrounding attractions, tapping into the platform’s potential to drive traffic to their direct booking sites.

Social media influencers can significantly influence bookings. Through their extensive reach and content, they can create exposure that resonates with their followers. Their ability to target specific demographics further amplifies their impact, making social media a powerful tool for driving STR bookings.

Listings Only Online Platforms

Listings only online platforms play a unique role within the STR ecosystem. Unlike full-service STR platforms, these platforms primarily focus on showcasing the availability of properties without getting involved in the actual booking process. This approach allows travelers to discover a wide array of potential accommodations, while the negotiation and booking details are handled directly between the traveler and the host. The financial transaction typically occurs outside the platform, with travelers and hosts using external systems for payment processing, such as bank transfers or third-party payment services. Here are some European Listings Only Platforms:

  • Locasun: Locasun is a European platform that specializes in vacation rentals, particularly in popular travel destinations across France, Spain, and Italy. It allows users to browse property listings and contact hosts directly for bookings.

Direct Booking Website (or of Trade Association)

Direct Booking Websites of STR providers or trade associations often serve as a direct link between travelers and hosts. These platforms are typically managed by organizations that represent a network of individual hosts or small-scale property managers. By using these direct booking websites, travelers can access a curated selection of properties that are often verified and can meet specific quality standards set by the provider or association. Trade associations, in particular, focus on building a sense of community and trust among their members. After finalizing the details, the booking is completed through the website’s payment system, outsourced payment system or directly with the host. Here are some Direct Booking Websites with a presence in Europe:  

  • Direct Booker: a Croatian direct booking website provides a platform that connects travelers directly with property owners for accommodation bookings.
  • Gîtes de France (Rural and Cultural Stays): Gîtes de France is a well-established platform in the rural STR sector, specializing in holiday cottages and bed-and-breakfast accommodations. It operates on a membership model, with fees for listing properties. The platform offers a vast array of rural properties, promoting cultural and heritage tourism. Gîtes de France focus on whole-property STR.
  • Urlaub am Bauernhof: Urlaub am Bauernhof is a direct booking platform that connects travelers with agritourism accommodations across Austria.
  • Agrotourism Italy (Agriturismo Italia): This platform connects travelers with agritourism accommodations throughout Italy. It offers a wide range of farm stays. Agriturismo Italia operates on a direct booking model, allowing travelers to connect with hosts.
  • Rural Houses of Spain (Casas Rurales de España): This Spanish platform specializes in rural holiday homes, cottages, and bed-and-breakfasts. The platform offers both direct and mediated booking options.
  • Country Retreats of Portugal (Retreatos Rurais de Portugal): Focused on Portugal, this platform offers a selection of rural retreats, including farmhouses, cottages, and eco-lodges. The platform facilitates direct bookings and provides detailed information about each property and its surroundings.
  • Rural Escapes of Greece (Αγροτουρισμός Ελλάδα): This Greek platform offers a diverse range of rural accommodations, from traditional stone houses to modern eco-lodges. Travelers can book directly through the platform.

Home Swapping Online Platforms

Home swapping platforms offer a unique and cost-effective way for travelers to explore new destinations by exchanging homes with other individuals. Typically, participants register on a dedicated platform where they can browse listings, communicate with potential swap partners, and arrange exchanges that suit their travel plans. Here are some Home Swapping Platforms with a presence in Europe:

  • GuesttoGuest: GuesttoGuest is one of the largest home exchange networks globally, allowing members to swap homes using a points system or direct exchanges. The platform covers a wide range of properties in Europe, from city apartments to countryside retreats.
  • HomeExchange: HomeExchange is a well-established platform that facilitates home swaps in Europe and worldwide. It uses a similar points system, known as “GuestPoints,” to enable non-reciprocal exchanges.
  • Love Home Swap: Love Home Swap offers a variety of properties across Europe and beyond, catering to diverse traveler preferences. It provides flexible swap options, including direct swaps, points-based swaps, and rental stays.
  • Switchome: Switchome is a European-focused home swapping platform that operates on a completely free model, with no membership fees. It encourages direct exchanges between members.
  • Intervac Home Exchange: Intervac is one of the oldest home exchange networks, with a strong presence in Europe. It offers a traditional home exchange model, where members engage in direct swaps.
  • TrustedHouseSitters: TrustedHouseSitters is a unique platform within the home swapping and travel industries, offering an innovative approach that connects travelers with homeowners seeking reliable house and pet sitters. Unlike traditional home swapping platforms, TrustedHouseSitters focuses on providing free accommodations to sitters in exchange for their services, allowing homeowners to travel with peace of mind knowing their homes and pets are well cared for. TrustedHouseSitters operates on a membership model.

Direct Booking Website (or of Trade Association)

Direct Booking Websites of STR providers or trade associations often serve as a direct link between travelers and hosts. These platforms are typically managed by organizations that represent a network of individual hosts or small-scale property managers. By using these direct booking websites, travelers can access a curated selection of properties that are often verified and can meet specific quality standards set by the provider or association. Trade associations, in particular, focus on building a sense of community and trust among their members. After finalizing the details, the booking is completed through the website’s payment system, outsourced payment system or directly with the host. Here are some Direct Booking Websites with a presence in Europe:  

  • Direct Booker: a Croatian direct booking website provides a platform that connects travelers directly with property owners for accommodation bookings.
  • Gîtes de France (Rural and Cultural Stays): Gîtes de France is a well-established platform in the rural STR sector, specializing in holiday cottages and bed-and-breakfast accommodations. It operates on a membership model, with fees for listing properties. The platform offers a vast array of rural properties, promoting cultural and heritage tourism. Gîtes de France focus on whole-property STR.
  • Urlaub am Bauernhof: Urlaub am Bauernhof is a direct booking platform that connects travelers with agritourism accommodations across Austria.
  • Agrotourism Italy (Agriturismo Italia): This platform connects travelers with agritourism accommodations throughout Italy. It offers a wide range of farm stays. Agriturismo Italia operates on a direct booking model, allowing travelers to connect with hosts.
  • Rural Houses of Spain (Casas Rurales de España): This Spanish platform specializes in rural holiday homes, cottages, and bed-and-breakfasts. The platform offers both direct and mediated booking options.
  • Country Retreats of Portugal (Retreatos Rurais de Portugal): Focused on Portugal, this platform offers a selection of rural retreats, including farmhouses, cottages, and eco-lodges. The platform facilitates direct bookings and provides detailed information about each property and its surroundings.
  • Rural Escapes of Greece (Αγροτουρισμός Ελλάδα): This Greek platform offers a diverse range of rural accommodations, from traditional stone houses to modern eco-lodges. Travelers can book directly through the platform.

Home Swapping Online Platforms

Home swapping platforms offer a unique and cost-effective way for travelers to explore new destinations by exchanging homes with other individuals. Typically, participants register on a dedicated platform where they can browse listings, communicate with potential swap partners, and arrange exchanges that suit their travel plans. Here are some Home Swapping Platforms with a presence in Europe:

  • GuesttoGuest: GuesttoGuest is one of the largest home exchange networks globally, allowing members to swap homes using a points system or direct exchanges. The platform covers a wide range of properties in Europe, from city apartments to countryside retreats.
  • HomeExchange: HomeExchange is a well-established platform that facilitates home swaps in Europe and worldwide. It uses a similar points system, known as “GuestPoints,” to enable non-reciprocal exchanges.
  • Love Home Swap: Love Home Swap offers a variety of properties across Europe and beyond, catering to diverse traveler preferences. It provides flexible swap options, including direct swaps, points-based swaps, and rental stays.
  • Switchome: Switchome is a European-focused home swapping platform that operates on a completely free model, with no membership fees. It encourages direct exchanges between members.
  • Intervac Home Exchange: Intervac is one of the oldest home exchange networks, with a strong presence in Europe. It offers a traditional home exchange model, where members engage in direct swaps.
  • TrustedHouseSitters: TrustedHouseSitters is a unique platform within the home swapping and travel industries, offering an innovative approach that connects travelers with homeowners seeking reliable house and pet sitters. Unlike traditional home swapping platforms, TrustedHouseSitters focuses on providing free accommodations to sitters in exchange for their services, allowing homeowners to travel with peace of mind knowing their homes and pets are well cared for. TrustedHouseSitters operates on a membership model.


INTERMEDIARIES

Intermediaries offer a range of services that help streamline the booking process, manage transactions, and enhance the overall guest experience.

Online STR Platforms (Disclosed Agents)

Online STR platforms are perhaps the most recognized intermediaries in the STR industry. Acting as disclosed agents, they facilitate the connection between travelers and hosts, often providing additional services such as secure payment processing, customer support, and marketing. They operate on different business models, such as commission-based or subscription-based, to cater to various market segments.

In addition to the well known online STR platforms in the STR industry, there exists a wealth of smaller, often regional or niche-focused online STR platforms. These platforms play a significant role in catering to specific market segments or geographic areas, enhancing the STR ecosystem with their distinct approaches.

INTERMEDIARIES

Intermediaries offer a range of services that help streamline the booking process, manage transactions, and enhance the overall guest experience.

Online STR Platforms (Disclosed Agents)

Online STR platforms are perhaps the most recognized intermediaries in the STR industry. Acting as disclosed agents, they facilitate the connection between travelers and hosts, often providing additional services such as secure payment processing, customer support, and marketing. They operate on different business models, such as commission-based or subscription-based, to cater to various market segments. Here, we explore some of the most prominent platforms and their distinct approaches:

Global STR Platforms:

  • Airbnb: Airbnb operates a global two-sided marketplace, where hosts offer guests stays (short term rentals) and experiences on the platform. Airbnb’s revenue consists of service fees, net of incentives and refunds, charged to hosts and guests. For stays, service fees, which are charged to customers as a percentage of the value of the booking, excluding taxes, vary based on factors specific to the booking, such as booking value, the duration of the booking, geography, and host type.
  • Vrbo (Vacation Rentals by Owner): Vrbo, part of the Expedia Group, focuses on whole-property rentals, often appealing to families and larger groups seeking private accommodations. Vrbo operates on a commission-based model for property owners or property managers, in addition to charging a service fee to guests.
  • com: Originally known for its hotel bookings, Booking.com has expanded its offerings to include STRs. The platform operates on a commission-based model, charging property owners a percentage of each booking. Booking.com advertises shared (part of the property such as a room) or whole-property STRs to guests.

In addition to the well known online STR platforms in the STR industry, there exists a wealth of smaller, often regional or niche-focused online STR platforms. These platforms play a significant role in catering to specific market segments or geographic areas, enhancing the STR ecosystem with their distinct approaches:

European STR Platforms (non-exhaustive list):

  • 9flats: 9flats is a European-based platform that connects travelers with hosts offering private accommodations. It operates on a commission model and offers STR properties in major cities and rural areas. 9flats advertises shared (part of the property such as a room) or whole-property STRs to guests.
  • Wimdu: Wimdu, part of HomeToGo, is another STR player operating on a commission-based model. It emphasizes urban stays, providing a wide selection of city-based apartments and homes. Wimdu offers a variety of accommodation types, including urban stays with options for shared spaces.
  • Nomad Stays: Nomad Stays is a platform designed specifically for digital nomads seeking accommodations that cater to their lifestyle. It offers stays that provide the necessary amenities for remote work, such as reliable internet, comfortable workspaces, and flexible booking options. The platform connects digital nomads with properties that understand the unique requirements of location-independent professionals, ensuring a seamless blend of work and travel.
  • Canopy & Stars: Canopy & Stars specializes in glamping experiences, offering an array of unique outdoor accommodations such as yurts, treehouses, and shepherd’s huts.
  • Secretplaces: Secretplaces is a platform that curates a selection of boutique hotels, inns, and unique holiday homes across Europe. It emphasizes hidden gems, often in lesser-known destinations.
  • The Plum Guide: The Plum Guide selects STRs that meet quality standards, ensuring that each property offers an exceptional guest experience. The platform features a variety of unique homes, from chic city apartments to countryside retreats across Europe.
  • EcoBnB: EcoBnB promotes sustainable and eco-friendly accommodations across Europe. The platform connects environmentally conscious travelers with hosts offering green stays that adhere to ecological standards, such as energy efficiency and waste reduction.
  • Petbnb: This platform caters to pet owners, offering pet-friendly accommodations where travelers can stay with their furry companions. Petbnb ensures that all listed properties provide the necessary amenities and environment for a comfortable stay with pets.
  • Chateauform: Specializing in corporate retreats and events, Chateauform offers unique venues such as historical chateaus and manors throughout Europe.
  • Skanlux: Skanlux specializes in luxury holiday homes across Scandinavia. The platform features high-end properties that offer modern amenities and stunning natural surroundings.

Travel Agencies and Tour Operators, MICE

Traditional travel agencies and tour operators have adapted to the STR market by offering booking services for STRs. These intermediaries provide personalized service, curating travel packages that include accommodations, transportation, and activities. By integrating STRs into their offerings, they cater to travelers seeking unique and customized experiences.

The MICE sector, comprising meetings, conferences, and exhibitions, is a key part of the travel industry, with STRs becoming increasingly popular for their flexibility and unique accommodations.

Travel Agencies and Tour Operators, MICE

Traditional travel agencies and tour operators have adapted to the STR market by offering booking services for STRs. These intermediaries provide personalized service, curating travel packages that include accommodations, transportation, and activities. By integrating STRs into their offerings, they cater to travelers seeking unique and customized experiences. Here are some European travel agencies and tour operators facilitating STR bookings:

  • TUI Group: TUI Group offers a wide array of travel services, including STR bookings. They provide tailored holiday packages that combine flights, accommodations, and activities, catering to diverse traveler preferences.
  • Jet2holidays: Jet2holidays, a popular holiday operator in the UK, includes STR options in their holiday packages.
  • Club Med: Known for its all-inclusive resorts, Club Med also offers curated travel experiences that incorporate STRs.
  • Expedia Group (European Division): Expedia Group’s European division provides an extensive selection of STRs through its platform, catering to travelers looking for flexible and diverse accommodation options.
  • Travel Republic: Travel Republic offers a user-friendly platform for booking STRs as part of their travel packages. They provide a wide range of options, from budget-friendly to luxury accommodations.
  • com: Specializing in spontaneous and last-minute travel deals, Lastminute.com includes STRs in its offerings.

The MICE sector, comprising meetings, conferences, and exhibitions, is a key part of the travel industry, with STRs becoming increasingly popular for their flexibility and unique accommodations.

Property Management Companies (Undisclosed Agents)

In the STR industry, property management companies act as undisclosed agents by managing properties on behalf of owners without revealing their intermediary role to guests. These companies handle a range of services that streamline the hosting process and enhance the guest experience. Their services often include managing reservations, guest communication, check-ins and check-outs, housekeeping, maintenance, and marketing. By taking on these responsibilities, property management companies allow property owners to benefit from the STR market without the demands of day-to-day operations.

Property Management Companies (Undisclosed Agents)

In the STR industry, property management companies act as undisclosed agents by managing properties on behalf of owners without revealing their intermediary role to guests. These companies handle a range of services that streamline the hosting process and enhance the guest experience. Their services often include managing reservations, guest communication, check-ins and check-outs, housekeeping, maintenance, and marketing. By taking on these responsibilities, property management companies allow property owners to benefit from the STR market without the demands of day-to-day operations. Here are some European online STR platforms that act as undisclosed agents:

  • Sykes Holiday Cottages: Sykes Holiday Cottages is a UK-based platform offering a wide selection of holiday homes and cottages across the UK and Ireland. They manage bookings and provide property management services without disclosing their intermediary role to guests.
  • Belvilla: Belvilla, part of the OYO Vacation Homes group, offers a range of vacation rentals across Europe. They manage the properties for owners, ensuring a seamless booking and guest experience while acting as an undisclosed agent.
  • Interhome: Interhome, recently acquired by HomeToGo, provides vacation rental services throughout Europe, focusing on quality and reliability. They handle all aspects of property management, including bookings and guest communication, without revealing their role as an intermediary.
  • Novasol: Operating across multiple European countries, Novasol offers a wide selection of holiday homes and apartments. The platform focuses on providing detailed property listings, which travelers can then book directly with the hosts.

Online STR Platforms Owned by Hotels

Several hotel chains have expanded their offerings by venturing into the STR market, creating platforms that cater to travelers seeking unique and varied accommodations.

Online STR Platforms Owned by Hotels

Several hotel chains have expanded their offerings by venturing into the STR market, creating platforms that cater to travelers seeking unique and varied accommodations. Here are some notable European online STR platforms owned by hotels:

  • OneFineStay, part of the Accor Group, targets the luxury segment of the STR market. It operates on a commission model, offering high-end homes and personalized services to travelers. The platform offers hospitality services such as concierge support and tailored guest experiences.
  • Marriott Homes & Villas: Marriott International launched Homes & Villas to offer luxury home rentals that align with Marriott’s high standards. The platform focuses on upscale and unique properties, providing hotel-like amenities and services.
  • Hilton’s Motto by Hilton: Although primarily a hotel brand, Motto by Hilton offers a mix of hotel rooms and STR accommodations for families, focusing on urban environments.
  • NH Collection Apartments: Part of the NH Hotel Group, NH Collection Apartments provides upscale serviced apartments in prime locations, combining the apartments with hotel services.

Relocation Companies and Serviced Apartments Agencies

Relocation companies and serviced apartments agencies address the needs of business travelers, expatriates, and individuals undergoing temporary relocations. These entities offer specialized services that bridge the gap between traditional hotel accommodations and private STRs, providing tailored solutions that cater to longer stays and specific client requirements.

Relocation companies specialize in assisting individuals and families during transitions, whether for work, education, or personal reasons. Their services extend beyond mere accommodation, offering a comprehensive suite of support to ensure a smooth relocation process.

Serviced apartments agencies focus on providing fully-furnished accommodation solutions that combine the comfort of home with the services of a hotel. These agencies cater predominantly to business travelers, expatriates, and long-term visitors.

Relocation Companies and Serviced Apartments Agencies

Relocation companies and serviced apartments agencies address the needs of business travelers, expatriates, and individuals undergoing temporary relocations. These entities offer specialized services that bridge the gap between traditional hotel accommodations and private STRs, providing tailored solutions that cater to longer stays and specific client requirements.

Relocation companies specialize in assisting individuals and families during transitions, whether for work, education, or personal reasons. Their services extend beyond mere accommodation, offering a comprehensive suite of support to ensure a smooth relocation process.

Serviced apartments agencies focus on providing fully-furnished accommodation solutions that combine the comfort of home with the services of a hotel. These agencies cater predominantly to business travelers, expatriates, and long-term visitors.

Local Property Management Companies (Disclosed Agents)

Local property management companies, often small and deeply rooted in their communities, play a pivotal role in the STR ecosystem by acting as disclosed agents. These companies manage a portfolio of properties on behalf of owners, handling everything from marketing and bookings to maintenance and guest interactions. These local companies provide tailored services that reflect the unique characteristics of their region, offering insights and recommendations that enrich travelers’ stays. By fostering close relationships with both property owners and guests, these companies contribute significantly to the local economy, supporting jobs and collaborating with other local businesses.

Local Property Management Companies (Disclosed Agents)

Local property management companies, often small and deeply rooted in their communities, play a pivotal role in the STR ecosystem by acting as disclosed agents. These companies manage a portfolio of properties on behalf of owners, handling everything from marketing and bookings to maintenance and guest interactions. These local companies provide tailored services that reflect the unique characteristics of their region, offering insights and recommendations that enrich travelers’ stays. By fostering close relationships with both property owners and guests, these companies contribute significantly to the local economy, supporting jobs and collaborating with other local businesses. Here are some Local Property Management Companies (Disclosed Agents):

  • Lomarengas is a well-known Finnish company specializing in STRs, primarily focusing on cottages and holiday homes throughout Finland. It manages listings and bookings on behalf of property owners. Lomarengas provides a range of services, including marketing, booking management, and customer support, ensuring a seamless experience for both property owners and guests.
  • Fincallorca operates as a property management company, primarily focusing on the management and rental of STRs in Mallorca, Spain. Often acting as an undisclosed agent, Fincallorca manages a portfolio of properties on behalf of the owners without explicitly revealing their intermediary role to guests.
  • HostnFly is a French property management company, acting as a disclosed agent. The company offers a comprehensive suite of services aimed at easing the property management burden for owners while enhancing the guest experience. These services include listing optimization to boost the online presence of properties, dynamic pricing strategies to maximize occupancy and rental income, handling all guest communications from inquiries to check-ins, and coordinating cleaning and maintenance to ensure properties are well-maintained.
  • Cocoonr is a French property management company that acts as a disclosed agent. Cocoonr services include property marketing to enhance visibility, reservation management to handle all aspects of bookings, guest services to support guests throughout their stay, property maintenance to keep properties in optimal condition, and revenue management.
  • Homerez is a French property management company that operates as a disclosed agent and offers STR properties across Europe. Homerez provides a range of services, including listing management to enhance property visibility, reservation management to streamline the booking process, pricing optimization and guest communication to handle inquiries and resolve issues efficiently.
  • dk is a Danish property management company that functions as a disclosed agent. Feriepartner.dk provides a variety of services aimed at enhancing the experience for both property owners and guests, including property listing and marketing to maximize visibility, reservation management to streamline the booking process, and customer support to maintain a smooth interaction for all parties involved.
  • pl is a Polish property management company that acts as a disclosed agent. Renters.pl manages properties on behalf of owners, handling various aspects such as marketing, booking management, guest communication, and property maintenance.
  • Airgreets is an Austrian property management company that operates as a disclosed agent. Airgreets provides services such as marketing and listing optimization to enhance property visibility, dynamic pricing strategies to maximize rental income, guest communication to ensure seamless interactions, and coordination of cleaning and maintenance to maintain high standards of property upkeep.
  • Italianway is an Italian property management company that operates as a disclosed agent. Italianway provides a comprehensive suite of management services for property owners, including marketing, booking coordination, guest communication, and maintenance.
  • Ruralidays is a Spanish property management company that acts as a disclosed agent. Specializing in holiday homes across Andalusia, Spain, Ruralidays manages a wide range of properties on behalf of owners, handling aspects such as marketing, booking coordination, and guest interactions.
  • Homerti is a Spanish property management company that operates as a disclosed agent. Homerti offers a range of services, including marketing, reservation management, guest communication, and maintenance coordination.
  • City Break Apartments is an Irish property management company that acts as a disclosed agent. City Break Apartments handles a variety of services on behalf of property owners, including marketing, booking management, guest communication, and maintenance coordination.

Veeve is a property management company that operates as a disclosed agent. Based in London, Veeve specializes in managing high-quality homes and apartments for short stays. Veeve handles a wide range of services including marketing properties to potential guests, managing bookings, coordinating guest interactions, and overseeing housekeeping and maintenance.

Local Property Management Companies (Undisclosed Agents)

Local property management companies that act as undisclosed agents are typically small, community-rooted businesses that operate in the STR industry. These companies manage properties on behalf of owners, handling day-to-day operations such as bookings, guest communication, maintenance, and housekeeping without revealing their intermediary role to guests. Their intimate knowledge of the local area allows them to provide tailored services that enhance the guest experience. By fostering close relationships with property owners, these small businesses play a crucial role in ensuring the seamless operation of STR accommodations, supporting the local economy through job creation and collaboration with other local services and vendors.

Local Property Management Companies (Undisclosed Agents)

Local property management companies that act as undisclosed agents are typically small, community-rooted businesses that operate in the STR industry. These companies manage properties on behalf of owners, handling day-to-day operations such as bookings, guest communication, maintenance, and housekeeping without revealing their intermediary role to guests. Their intimate knowledge of the local area allows them to provide tailored services that enhance the guest experience. By fostering close relationships with property owners, these small businesses play a crucial role in ensuring the seamless operation of STR accommodations, supporting the local economy through job creation and collaboration with other local services and vendors. Here are some Local Property Management Companies (Undisclosed Agents):

  • StayCotswold: Specializing in luxury holiday homes in the UK, StayCotswold provides comprehensive property management services, including marketing, bookings, and guest communication.
  • StayCatalina: Operating primarily in Barcelona, StayCatalina manages urban apartments and provides full-service management for property owners.
  • MyRentalHost: Based in Madrid, MyRentalHost offers property management services, including booking management and guest services.
  • Alpine Residences: Focused on the French Alps, Alpine Residences manages high-end properties, providing services such as maintenance, guest interactions, and marketing.
  • Bergen Internasjonale: The Norvegian company manages a range of properties in Bergen, offering services from bookings to guest communications.

Mountain: Swiss company specializing in luxury chalets in Zermatt and Saas-Fee handles property management.

Meta Search Platforms 

Meta-search engines act as aggregators, pulling data from multiple STR online platforms to provide travelers with a comprehensive list of available accommodations. These engines allow users to compare prices, availability, and features across different platforms, ultimately directing them to the original platform to complete the booking.

Meta Search Platforms 

Meta-search engines act as aggregators, pulling data from multiple STR online platforms to provide travelers with a comprehensive list of available accommodations. These engines allow users to compare prices, availability, and features across different platforms, ultimately directing them to the original platform to complete the booking. Here are some notable meta-search platforms that facilitate STR bookings:

  • HomeToGo: HomeToGo is one of Europe’s vacation rental meta-search engines, offering a vast selection of STR options by aggregating listings from numerous online platforms.
  • com: Tripping.com, by HomeToGo, is a meta-search platform that aggregates STR listings from multiple online sources, including European and global platforms.
  • Holidu: Based in Germany, Holidu specializes in STR searches, allowing users to compare millions of listings from various STR platforms.
  • Likibu: Likibu is a French meta-search platform that consolidates STR listings from numerous online marketplaces.
  • Nestpick: Nestpick, based in Germany, targets the mid- to long-term rental market, aggregating listings for furnished apartments and extended-stay accommodations. While its primary focus is on longer stays, Nestpick’s platform is a resource for travelers seeking flexible STR options in major European cities.
  • AllTheRooms: AllTheRooms offers a accommodation search experience by aggregating listings from a wide array of platforms, including hotels, vacation rentals, hostels, and more.
  • CheckMyGuest: CheckMyGuest, based in France, serves as a meta-search tool that consolidates STR listings across various platforms.
  • RentByOwner: RentByOwner aggregates listings from several major online STR
  • Google: Google, a dominant player in the digital world, has expanded its services into the travel industry, including STRs. While not a direct booking platform, Google acts as a powerful intermediary through its various tools and services, which facilitate the discovery and comparison of STR accommodations. Google Travel, a comprehensive travel planning tool, integrates various Google services to assist users in organizing their trips. This platform offers features such as:
    • Search and Discovery: Google Travel allows users to search for accommodations, including STRs, alongside flights, activities, and more.
    • Price Comparison: Through Google Search, users can compare prices of STRs across multiple booking platforms. This functionality is similar to a meta-search engine, helping travelers find competitive rates and the best deals.
    • Reviews and Ratings: Google aggregates reviews and ratings from various sources, providing insights into the quality and guest experiences of different STR options.
  • Google Maps Integration: Google Maps plays a significant role in enhancing the STR booking experience by offering:
    • Location Insights: Users can explore the surrounding area of potential STRs, including nearby attractions, restaurants, and transportation options.
    • Directions and Navigation: Once an STR is booked, Google Maps provides directions and real-time navigation to the property, ensuring a smooth arrival experience.
  • Facilitating Bookings: While Google does not directly handle bookings, it acts as a conduit by directing users to third-party platforms where bookings can be completed. This includes:
    • Links to Online STR Platforms: After users find a suitable STR through Google Travel or Google Search, they are provided with links to external online STR platforms to finalize their reservations.

Ad Services for STR Providers: Google offers advertising opportunities for STR providers to promote their listings. These ads can appear in search results or within the Google Travel platform, increasing visibility and driving traffic to the providers’ booking pages.

STR SUPPLY

Co-Host

Airbnb’s Co-Host feature is a tool that helps property owners manage their rental listings by sharing hosting duties with trusted individuals. This is useful for hosts who lack the time or resources to manage everything themselves. Co-Hosts, who can be friends, family, or professional managers, handle tasks like bookings, guest communication, and property upkeep.

Individual Host with Primary Residence (sharing, renting while away, farm stays)

Individual hosts with primary residences represent a unique and flexible segment of the STR market. These hosts often share their living spaces with travelers. Sharing arrangements can vary from renting out a spare room to hosting guests in shared living areas. Additionally, many individual hosts choose to rent out their entire home while they are away, maximizing the utility of their property and generating supplementary income. Farm stays, a niche within this segment, allow guests to immerse themselves in rural lifestyles, often participating in agricultural activities and enjoying farm-fresh produce.

Individual Host with Second/Holiday Home

Secondary homes differ from holiday homes as they can be situated anywhere, not just in vacation spots, and serve various purposes beyond leisure, such as investment, family use, or work-related stays. In contrast, holiday homes are primarily used for vacations and are often rented out when not occupied. Renting these homes allows hosts to generate extra income, covering maintenance and taxes. This practice also boosts the local economy by drawing tourists who visit nearby businesses.

VAT-Registered Host

VAT-Registered Host refers to property owners who have formalized their hosting operations by registering for Value Added Tax (VAT). This registration often signifies a transition from casual hosting to a more professional and structured business model, typically due to reaching the revenue threshold that necessitates VAT compliance. VAT-registered hosts often operate multiple properties or engage in high-volume (or few high-value) rental activities, necessitating a more strategic management approach.

Nano Property Management Companies

Nano Property Management Companies are very small-scale local property management firms that typically manage a limited number of STR properties. These companies offer personalized services, often catering to niche markets or specific geographic areas. Nano property management companies provide tailored management solutions for individual hosts or small property owners who prefer a more hands-on approach. They handle various operational tasks such as bookings, guest communication, and property maintenance, allowing property owners to benefit from the STR market without the complexities of day-to-day management.

Real Estate Agents & Developers

Real estate agents and developers can leverage services from Local Property Managers to optimize their property portfolios by filling vacancies and generating additional income while awaiting sales or long-term leases. These services are particularly beneficial for property developers with new units or professional property managers handling vacant homes, as they provide a practical solution to monetize properties in transition periods.

Investment Groups

Investment groups pool resources to transform and renovate old real estate into successful STR ventures, contributing to local market growth and stability. Investment groups boost local economies by diversifying accommodations, attracting travelers, and supporting local businesses, thereby fostering economic growth and creating job opportunities.

STRs operated by Hotels

STRs operated by hotels represent a strategic expansion by traditional hotel chains into the STR market, offering travelers a fusion of home-like accommodations with hotel-quality services.

Serviced Apartments (Corporate Housing)

Serviced apartments, also known as corporate housing, offer a unique blend of home-like amenities and hotel-like services, catering primarily to business travelers, expatriates, and individuals on extended stays. These accommodations provide fully furnished living spaces, complete with kitchens, living areas, and workspaces, ensuring comfort and convenience for longer-term guests. They often feature additional services such as housekeeping, concierge support, and fitness facilities, which enhance the overall experience. Serviced apartments bridge the gap between traditional hotels and short-term rentals.

Other Sources (Boarding schools, Timeshare, Hostels, Co-ownership)

In the diverse STR ecosystem, alternative accommodation sources such as boarding schools, timeshares, hostels, and co-ownership arrangements provide unique lodging options that cater to various traveler needs. Boarding schools often open their facilities during holidays. Timeshares involve shared ownership of a property, allowing individuals to use the accommodation for specific periods. Hostels can also advertise as STRs.

Co-ownership allows multiple parties to jointly own a property, sharing usage rights and responsibilities. Platforms like Pacaso, Kocomo, Ember, and Revolve facilitate this model.

STR SUPPLY

Co-Host

Airbnb’s Co-Host feature is a tool that helps property owners manage their rental listings by sharing hosting duties with trusted individuals. This is useful for hosts who lack the time or resources to manage everything themselves. Co-Hosts, who can be friends, family, or professional managers, handle tasks like bookings, guest communication, and property upkeep.

Individual Host with Primary Residence (sharing, renting while away, farm stays)

Individual hosts with primary residences represent a unique and flexible segment of the STR market. These hosts often share their living spaces with travelers. Sharing arrangements can vary from renting out a spare room to hosting guests in shared living areas. Additionally, many individual hosts choose to rent out their entire home while they are away, maximizing the utility of their property and generating supplementary income. Farm stays, a niche within this segment, allow guests to immerse themselves in rural lifestyles, often participating in agricultural activities and enjoying farm-fresh produce.

Individual Host with Second/Holiday Home

Secondary homes differ from holiday homes as they can be situated anywhere, not just in vacation spots, and serve various purposes beyond leisure, such as investment, family use, or work-related stays. In contrast, holiday homes are primarily used for vacations and are often rented out when not occupied. Renting these homes allows hosts to generate extra income, covering maintenance and taxes. This practice also boosts the local economy by drawing tourists who visit nearby businesses.

VAT-Registered Host 

VAT-Registered Host refers to property owners who have formalized their hosting operations by registering for Value Added Tax (VAT). This registration often signifies a transition from casual hosting to a more professional and structured business model, typically due to reaching the revenue threshold that necessitates VAT compliance. VAT-registered hosts often operate multiple properties or engage in high-volume (or few high-value) rental activities, necessitating a more strategic management approach.

Nano Property Management Companies

Nano Property Management Companies are very small-scale local property management firms that typically manage a limited number of STR properties. These companies offer personalized services, often catering to niche markets or specific geographic areas. Nano property management companies  provide tailored management solutions for individual hosts or small property owners who prefer a more hands-on approach. They handle various operational tasks such as bookings, guest communication, and property maintenance, allowing property owners to benefit from the STR market without the complexities of day-to-day management.

Real Estate Agents & Developers

Real estate agents and developers can leverage services from Local Property Managers to optimize their property portfolios by filling vacancies and generating additional income while awaiting sales or long-term leases. These services are particularly beneficial for property developers with new units or professional property managers handling vacant homes, as they provide a practical solution to monetize properties in transition periods. An example of the Real Estate Agent & Developer can be:

  • Engel & Völkers, a German company, specializes in the sale and rental of premium residential properties with a strong presence in international markets. While it may provide some property management services, its core business model focuses on real estate brokerage and development, distinguishing it from companies that primarily manage properties on behalf of owners in the STR industry.

Investment Groups

Investment groups pool resources to transform and renovate old real estate into successful STR ventures, contributing to local market growth and stability. Investment groups boost local economies by diversifying accommodations, attracting travelers, and supporting local businesses, thereby fostering economic growth and creating job opportunities.

 

STRs operated by Hotels

STRs operated by hotels represent a strategic expansion by traditional hotel chains into the STR market, offering travelers a fusion of home-like accommodations with hotel-quality services.

Serviced Apartments (Corporate Housing)

Serviced apartments, also known as corporate housing, offer a unique blend of home-like amenities and hotel-like services, catering primarily to business travelers, expatriates, and individuals on extended stays. These accommodations provide fully furnished living spaces, complete with kitchens, living areas, and workspaces, ensuring comfort and convenience for longer-term guests. They often feature additional services such as housekeeping, concierge support, and fitness facilities, which enhance the overall experience. Serviced apartments bridge the gap between traditional hotels and short-term rentals.

Other Sources (Boarding schools, Timeshare, Hostels, Co-ownership)

In the diverse STR ecosystem, alternative accommodation sources such as boarding schools, timeshares, hostels, and co-ownership arrangements provide unique lodging options that cater to various traveler needs. Boarding schools often open their facilities during holidays. Timeshares involve shared ownership of a property, allowing individuals to use the accommodation for specific periods. Hostels can also advertise as STRs.

Co-ownership allows multiple parties to jointly own a property, sharing usage rights and responsibilities. Platforms like Pacaso, Kocomo, Ember, and Revolve facilitate this model.

LOCAL ECONOMIC IMPACT-SUPPORTING (ANCILLARY) SERVICES

The STR industry relies heavily on supporting services to enhance operations and elevate the guest experience. These ancillary services, often outsourced to local communities, provide substantial economic benefits by creating jobs and stimulating regional growth. By engaging local providers for property management technology, property operations, guest experience enhancements, and other essential services, the STR industry not only improves its efficiency and service quality but also fosters innovation and community development. This symbiotic relationship underscores the significance of investing in local economies to ensure sustainable growth within the STR ecosystem.

Property Management Technology Providers

  • Property Management System Providers: offer comprehensive software solutions designed to streamline the operations of STR properties. These systems manage bookings, track guest information, handle billing, and facilitate communication between guests and hosts.
  • Channel Management Providers: help STR operators distribute their listings across multiple online platforms. By syncing calendars and rates, these tools ensure consistent availability and pricing, reducing the risk of double bookings and maximizing exposure.
  • Revenue Management Providers: offer tools and strategies to optimize pricing and maximize revenue for STR properties. Using data analysis and market trends, they help hosts set competitive rates that adjust with demand fluctuations.
  • Digital Marketing Providers: specialize in promoting STR properties through various online channels. Their services include search engine optimization (SEO), social media campaigns, and targeted advertising to increase visibility and attract potential guests.
  • Data Aggregators: collect (or scrap) and analyze information from various sources to provide insights into market trends, guest preferences, and competitor performance. This data helps STR operators make informed decisions to enhance their strategies and operations.

Providers of Property Operations

  • Maintenance Providers (cleaning, linen, repair, etc.): ensure that STR properties are well-maintained and guest-ready. They handle cleaning services, linen changes, and necessary repairs, contributing to a positive guest experience and property upkeep. Refurbishing and renovation companies play a pivotal role by updating properties to meet the standards. Utility and maintenance services are equally essential; reliable internet providers ensure high-speed connectivity, gardening services keep outdoor spaces inviting, and plumbing and painting services address functional and aesthetic needs. Moreover, sustainable and accessibility service providers contribute significantly by offering green energy solutions and making properties more inclusive for guests with disabilities.
  • Guest Verification Providers (Digital and Physical): offer solutions to authenticate and screen guests before they check into STR properties. These services can include digital identity checks, background screening, and physical verification processes, enhancing security and trust.
  • Payment/Accounting Solution Providers: offer services to streamline financial transactions and management for STR operators. They process payments, manage invoices, and provide financial reporting tools, ensuring smooth financial operations.

Guest Experience Enhancers

  • Access Control Automation and Hardware Providers: These providers offer automated access solutions, such as smart locks and keyless entry systems, to enhance security and convenience for both guests and hosts. This technology allows seamless check-ins and check-outs without the need for physical keys.
  • Communication Automation Providers: Communication automation providers deliver tools to streamline interactions between hosts and guests. Automated messaging systems and chatbots can handle inquiries, send confirmations, and provide important information, improving responsiveness and guest satisfaction.

Property Automation Providers: Property automation providers offer technology solutions that enhance the functionality and efficiency of STR properties. This can include smart thermostats, lighting controls, and energy management systems, creating a modern and comfortable guest experience.

Other Providers

STR Consultants, Lawyers: provide expert advice and legal assistance to navigate the complexities of the STR industry. They offer guidance on regulations, contracts, and best practices, helping operators manage their properties effectively and compliantly.

STR Education Providers: offer training and resources to help hosts and managers improve their skills and knowledge. Courses may cover topics such as property management, marketing strategies, and guest relations, promoting professional development.

STR Event Organisers: plan and manage industry conferences, workshops, and networking events. These gatherings provide opportunities for STR professionals to connect, share insights, and stay informed about industry trends and innovations.

STR Media/News Channels: deliver the latest industry news, trends, and insights to operators and stakeholders. They provide valuable information on market changes, regulatory updates, and best practices, keeping the STR community informed and engaged.

LOCAL ECONOMIC IMPACT-SUPPORTING (ANCILLARY) SERVICES

The STR industry relies heavily on supporting services to enhance operations and elevate the guest experience. These ancillary services, often outsourced to local communities, provide substantial economic benefits by creating jobs and stimulating regional growth. By engaging local providers for property management technology, property operations, guest experience enhancements, and other essential services, the STR industry not only improves its efficiency and service quality but also fosters innovation and community development. This symbiotic relationship underscores the significance of investing in local economies to ensure sustainable growth within the STR ecosystem.

Property Management Technology Providers

  • Property Management System Providers: offer comprehensive software solutions designed to streamline the operations of STR properties. These systems manage bookings, track guest information, handle billing, and facilitate communication between guests and hosts.
  • Channel Management Providers: help STR operators distribute their listings across multiple online platforms. By syncing calendars and rates, these tools ensure consistent availability and pricing, reducing the risk of double bookings and maximizing exposure.
  • Revenue Management Providers: offer tools and strategies to optimize pricing and maximize revenue for STR properties. Using data analysis and market trends, they help hosts set competitive rates that adjust with demand fluctuations.
  • Digital Marketing Providers: specialize in promoting STR properties through various online channels. Their services include search engine optimization (SEO), social media campaigns, and targeted advertising to increase visibility and attract potential guests.
  • Data Aggregators: collect (or scrap) and analyze information from various sources to provide insights into market trends, guest preferences, and competitor performance. This data helps STR operators make informed decisions to enhance their strategies and operations.

Providers of Property Operations

  • Maintenance Providers (cleaning, linen, repair, etc.): ensure that STR properties are well-maintained and guest-ready. They handle cleaning services, linen changes, and necessary repairs, contributing to a positive guest experience and property upkeep. Refurbishing and renovation companies play a pivotal role by updating properties to meet the standards. Utility and maintenance services are equally essential; reliable internet providers ensure high-speed connectivity, gardening services keep outdoor spaces inviting, and plumbing and painting services address functional and aesthetic needs. Moreover, sustainable and accessibility service providers contribute significantly by offering green energy solutions and making properties more inclusive for guests with disabilities.
  • Guest Verification Providers (Digital and Physical): offer solutions to authenticate and screen guests before they check into STR properties. These services can include digital identity checks, background screening, and physical verification processes, enhancing security and trust.
  • Payment/Accounting Solution Providers: offer services to streamline financial transactions and management for STR operators. They process payments, manage invoices, and provide financial reporting tools, ensuring smooth financial operations.

Guest Experience Enhancers

  • Access Control Automation and Hardware Providers: These providers offer automated access solutions, such as smart locks and keyless entry systems, to enhance security and convenience for both guests and hosts. This technology allows seamless check-ins and check-outs without the need for physical keys.
  • Communication Automation Providers: Communication automation providers deliver tools to streamline interactions between hosts and guests. Automated messaging systems and chatbots can handle inquiries, send confirmations, and provide important information, improving responsiveness and guest satisfaction.

Property Automation Providers: Property automation providers offer technology solutions that enhance the functionality and efficiency of STR properties. This can include smart thermostats, lighting controls, and energy management systems, creating a modern and comfortable guest experience.

Other Providers

STR Consultants, Lawyers: provide expert advice and legal assistance to navigate the complexities of the STR industry. They offer guidance on regulations, contracts, and best practices, helping operators manage their properties effectively and compliantly.

STR Education Providers: offer training and resources to help hosts and managers improve their skills and knowledge. Courses may cover topics such as property management, marketing strategies, and guest relations, promoting professional development.

STR Event Organisers: plan and manage industry conferences, workshops, and networking events. These gatherings provide opportunities for STR professionals to connect, share insights, and stay informed about industry trends and innovations.

STR Media/News Channels: deliver the latest industry news, trends, and insights to operators and stakeholders. They provide valuable information on market changes, regulatory updates, and best practices, keeping the STR community informed and engaged.

LOCAL ECONOMIC IMPACT-TRAVELER EXPENDITURE

Travelers staying in STRs have numerous opportunities to contribute to the local economy by spending their money at various establishments. Here are some key places where travelers can make local expenditures:

Retail Shops:

  • Boutiques and Specialty Stores: Offering unique, locally made products, these shops provide travelers with the chance to purchase souvenirs and gifts that capture the essence of the region.
  • Grocery Stores and Markets: Ideal for travelers looking to prepare their own meals, these establishments range from large supermarkets to local farmers’ markets, offering fresh produce and local delicacies.
  • Artisan Markets: These markets offer locally crafted goods such as handmade jewelry, pottery, and textiles, allowing travelers to purchase unique souvenirs and support local artisans.
  • Antique Shops: For those interested in history and collectibles, antique shops provide a chance to find rare items and learn about the region’s past through its artifacts.

Dining and Culinary Experiences:

  • Restaurants and Cafés: Local dining options allow travelers to taste regional cuisine, from casual eateries to fine dining establishments.
  • Food Trucks and Street Vendors: Offering quick and authentic local dishes, these vendors provide a flavorful taste of the area’s street food culture.
  • Cooking Classes and Culinary Tours: These experiences allow travelers to learn about local culinary traditions and techniques, often including trips to local markets.

Transportation:

  • Public Transit and Local Transport Services: Utilizing local buses, trains, and taxis supports regional transportation networks and provides an authentic travel experience.
  • Bike Rentals and Tours: Exploring a city or countryside by bike allows travelers to immerse themselves in the area while supporting local rental businesses.

Arts and Culture:

  • Museums and Galleries: Visiting local cultural institutions offers insights into the region’s history and art, while supporting these important cultural centers.
  • Live Performances and Events: Attending concerts, theater productions, or festivals provides entertainment and supports local artists and venues.

Outdoor and Recreational Activities:

  • Adventure and Eco-Tourism: Engaging in activities such as hiking, kayaking, or wildlife tours connects travelers with local guides and conservation efforts.
  • Fishing and Boating Excursions: Engaging in fishing trips or boat rentals allows travelers to explore local waters and enjoy recreational activities.
  • Nature Parks and Reserves: Entrance fees to protected natural areas support conservation efforts and provide opportunities for hiking and wildlife observation.

Services and Experiences:

  • Local Tours and Excursions: Hiring local guides for city tours, historical walks, or day trips supports knowledgeable locals.
  • Craft Workshops and Art Classes: Participating in classes with local artisans provides hands-on experiences and supports the preservation of traditional crafts.

Food and Beverage:

  • Winery and Brewery Tours: Local wineries and breweries offer tours and tastings, giving travelers the chance to sample regional wines and beers while learning about the production process.
  • Gourmet Delis and Bakeries: These establishments offer specialty foods and baked goods, giving travelers a taste of local flavors to enjoy during their stay or take home.

Entertainment and Leisure:

  • Cinema and Theaters: Attending films or live performances in local cinemas and theaters supports the arts and provides entertainment for travelers.
  • Sports Events: Watching local sports teams play offers a glimpse into regional sports culture and an exciting way to spend an afternoon or evening.

Wellness and Relaxation:

  • Yoga and Meditation Retreats: Participating in wellness retreats offers relaxation and personal growth, often set in tranquil environments that highlight the region’s natural beauty.
  • Holistic and Alternative Therapies: Local practitioners offering treatments such as acupuncture, reiki, or traditional healing methods provide unique health and wellness experiences.
  • Spa and Wellness Services: Local spas and wellness centers offer relaxing treatments, often incorporating regional practices and ingredients.

Community and Cultural Engagement:

  • Volunteering Activities: Some travelers choose to volunteer with local organizations, contributing time and resources to community projects while gaining a deeper understanding of the area.
  • Cultural Workshops and Lectures: Attending educational events hosted by local experts or cultural institutions allows travelers to learn about the region’s history, traditions, and current issues.

LOCAL ECONOMIC IMPACT-TRAVELER EXPENDITURE

Travelers staying in STRs have numerous opportunities to contribute to the local economy by spending their money at various establishments. Here are some key places where travelers can make local expenditures:

Retail Shops: 

  • Boutiques and Specialty Stores: Offering unique, locally made products, these shops provide travelers with the chance to purchase souvenirs and gifts that capture the essence of the region.
  • Grocery Stores and Markets: Ideal for travelers looking to prepare their own meals, these establishments range from large supermarkets to local farmers’ markets, offering fresh produce and local delicacies.
  • Artisan Markets: These markets offer locally crafted goods such as handmade jewelry, pottery, and textiles, allowing travelers to purchase unique souvenirs and support local artisans.
  • Antique Shops: For those interested in history and collectibles, antique shops provide a chance to find rare items and learn about the region’s past through its artifacts.

Dining and Culinary Experiences:

  • Restaurants and Cafés: Local dining options allow travelers to taste regional cuisine, from casual eateries to fine dining establishments.
  • Food Trucks and Street Vendors: Offering quick and authentic local dishes, these vendors provide a flavorful taste of the area’s street food culture.
  • Cooking Classes and Culinary Tours: These experiences allow travelers to learn about local culinary traditions and techniques, often including trips to local markets.

 

Transportation:

  • Public Transit and Local Transport Services: Utilizing local buses, trains, and taxis supports regional transportation networks and provides an authentic travel experience.
  • Bike Rentals and Tours: Exploring a city or countryside by bike allows travelers to immerse themselves in the area while supporting local rental businesses.

Arts and Culture:

  • Museums and Galleries: Visiting local cultural institutions offers insights into the region’s history and art, while supporting these important cultural centers.
  • Live Performances and Events: Attending concerts, theater productions, or festivals provides entertainment and supports local artists and venues.

Outdoor and Recreational Activities:

  • Adventure and Eco-Tourism: Engaging in activities such as hiking, kayaking, or wildlife tours connects travelers with local guides and conservation efforts.
  • Fishing and Boating Excursions: Engaging in fishing trips or boat rentals allows travelers to explore local waters and enjoy recreational activities.
  • Nature Parks and Reserves: Entrance fees to protected natural areas support conservation efforts and provide opportunities for hiking and wildlife observation.

Services and Experiences:

  • Local Tours and Excursions: Hiring local guides for city tours, historical walks, or day trips supports knowledgeable locals.
  • Craft Workshops and Art Classes: Participating in classes with local artisans provides hands-on experiences and supports the preservation of traditional crafts.

Food and Beverage:

  • Winery and Brewery Tours: Local wineries and breweries offer tours and tastings, giving travelers the chance to sample regional wines and beers while learning about the production process.
  • Gourmet Delis and Bakeries: These establishments offer specialty foods and baked goods, giving travelers a taste of local flavors to enjoy during their stay or take home.

Entertainment and Leisure:

  • Cinema and Theaters: Attending films or live performances in local cinemas and theaters supports the arts and provides entertainment for travelers.
  • Sports Events: Watching local sports teams play offers a glimpse into regional sports culture and an exciting way to spend an afternoon or evening.

Wellness and Relaxation:

  • Yoga and Meditation Retreats: Participating in wellness retreats offers relaxation and personal growth, often set in tranquil environments that highlight the region’s natural beauty.
  • Holistic and Alternative Therapies: Local practitioners offering treatments such as acupuncture, reiki, or traditional healing methods provide unique health and wellness experiences.
  • Spa and Wellness Services: Local spas and wellness centers offer relaxing treatments, often incorporating regional practices and ingredients.

Community and Cultural Engagement:

  • Volunteering Activities: Some travelers choose to volunteer with local organizations, contributing time and resources to community projects while gaining a deeper understanding of the area.
  • Cultural Workshops and Lectures: Attending educational events hosted by local experts or cultural institutions allows travelers to learn about the region’s history, traditions, and current issues.